Graham is the Chief Executive Officer of Enth Degree.
Graham has spent his entire working career in the Australian advertising industry working with clients such as Colgate Palmolive, Kimberley Clarke and David Jones, and has developed an intimate knowledge of the structures and fees adopted by advertising service providers.
Prior to establishing Enth Degree, Graham was a partner in Customedia, an independent media strategy company. His 30+ year career in the advertising industry includes the position of National Media Director roles with advertising agencies Young and Rubicam, and Lintas. He has also been a partner in a Media Buying Company.
At Enth Degree Graham specialises in media service delivery and regularly evaluates media costs and service delivery for some of Australia’s largest media spenders. His experience working within the advertising industry is invaluable in understanding the costs and service models employed by Agencies, and where savings can be generated for marketers.
Following my move to Enth Degree after over 30 years in the Media Agency industry, some have accused me of being poacher turned gamekeeper. From this side of the fence I have observed that gamekeepers are critical! Despite the significant changes to the media landscape over the last five years, I have observed that many agencies’ reporting continues to lack the transparency so readily available through today’s measurement systems.
The media has changed yet many agencies have failed to keep pace. We have developed systems that provide transparency of agency performance and actionable solutions to encourage continuous improvement in media planning, buying and post campaign reporting.