“We sourced the best price for you”… “We’ll provide you with a reconciliation of resources used”… “We’re losing money on this”… Sound familiar? These are some of the more common phrases we’ve heard from agency folk recently, via their clients. Designed to make marketers feel comfortable with the agency investment, they don’t always represent the truth. This is why consultants like us are called in for benchmarking, compliance, and value review services. While pacifying comments like the examples above are communicated, complaints from agencies about clients have become much more regular. From the agency perspective, some of the most common complaints we hear centre on the following themes: … Continue reading What hinders fair remuneration?