DSPs (Demand Side Platforms) are automated booking software systems for the purchase of online ad space/inventory.  They are automated campaign tracking processes. There are many positives:  access to a significant amount of centralised online inventory, managing multiple messages and using a wealth of consumer data (with a question mark over data ownership) – all to find your consumer in the digital haystack. But this black box comes with its own mysteries.   Media agencies are pushing increased DSP spend to their clients but the lack of transparency around the management and cost of these systems is a genuine cause of concern for many marketers. All the major Australian … Continue reading What Every Marketer Needs To Know About Demand Side Platforms