Recent events have brought to the forefront a raft of unfavourable media practices with significant consequences for both clients and agencies.  Unfortunately this is not a new concept nor limited to one agency.   It has been covered extensively in the trade press and also placed a spotlight on media auditors, client actions and media agency ethics. Holding an independent position in the market, we have been exposed to these practices and developed our own preventative measures to what we would call “the shell game”. That is, we know which shell to look under, and how to make sure unfavourable practices don’t happen in the first place! Prevention is always … Continue reading Prevention is better than the cure.