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# Enth Degree

Value Management Sydney

## Sitemaps

- [XML Sitemap](https://enthdegree.com.au/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [A Great Buy Will Never Compensate for a Poor Media Strategy](https://enthdegree.com.au/a-great-buy-will-never-compensate-for-a-poor-media-strategy/) - The media industry rightly places significant emphasis on campaign evaluation.
- [Peter Coffey joins B&T’s Advisory Panel](https://enthdegree.com.au/peter-coffey-joins-bts-advisory-panel/) - In April Peter Coffey joined B&T’s Advisory Panel to score Australia’s leading agencies.
- [From Sofa to Survival](https://enthdegree.com.au/from-sofa-to-survival/) - Nine Entertainment’s acquisition of QMS has been accompanied by the claim that it is “… creating an unparalleled advertising proposition that spans from sofa to street.”
- [Five Ways For Media Agencies To Earn Client Trust](https://enthdegree.com.au/five-ways-for-media-agencies-to-earn-client-trust/) - In this B&T article we detail five simple but key ways in which agencies can build and maintain client trust.
- [Graham Webster – Poacher Turned Gamekeeper](https://enthdegree.com.au/graham-webster-poacher-turned-gamekeeper/) - Graham Webster recently spoke to the Media Life Podcast on his media life.
- [The Great Race For Talent](https://enthdegree.com.au/the-great-race-for-talent/) - Enth Degree recently spoke to AdNews on the demand for talent post Covid.
- [It's Only A Rort If You're Not In It](https://enthdegree.com.au/its-only-a-rort-if-youre-not-in-it/) - In this op-ed, Enth Degree boss Graham Webster questions whether junkets for media buyers are appropriate.
- [Inventory Media - If you don’t KNOW, say NO](https://enthdegree.com.au/inventory-media-if-you-dont-know-say-no/) - Marketers and Media Agencies are now engaged in an ever-evolving game of “Whac-a-Mole” as Marketers strive to achieve 100% transparency within their service contracts.
- [2026 - The Year of Unprincipled Media](https://enthdegree.com.au/2026-the-year-of-unprincipled-media/) - While predicting any shift in the media landscape is risky at best, there is one safe bet. In 2026 we will see a rise in the promotion of principal media, or as we like to refer to it, unprincipled media.
- [Enth Degree Partner Peter Coffey was recently ranked by B&T as one of the country’s best media consultants](https://enthdegree.com.au/enth-degree-partner-peter-coffey-was-recently-ranked-by-bt-as-one-of-the-countrys-best-media-consultants/) - There’s every chance that when you think of Enth Degree, you think of Graham Webster. However, Peter Coffey has been with the business for some 16 years and is very much in the driving seat of the business.
- [Media Agency Mergers and Acquisitions, a harbinger of bigger changes to the industry?](https://enthdegree.com.au/media-agency-mergers-and-acquisitions-a-harbinger-of-bigger-changes-to-the-industry/) - The proposed acquisition by Omnicom (OMG) of long-time rival Interpublic Group (IPG) is expected to be completed in the second half of 2025, pending regulatory clearance.
- [Must read for all Marketers – Anticipating and solving the problems of tomorrow](https://enthdegree.com.au/must-read-for-all-marketers-anticipating-and-solving-the-problems-of-tomorrow/) - US online publication MediaPost recently provided a great article entitled “Media Agencies’ $25B Bounty For Change” (Tom Goodwin, MediaPost, 05.06.15) that outlines how the media industry is changing in light of new technology and consumer behaviour, and articulates why some media agencies are struggling to keep pace with the new dynamic marketplace.Is your agency able
- [Must read for all Marketers – Transparency behind Media Agencies](https://enthdegree.com.au/must-read-for-all-marketers-transparency-behind-media-agencies/) - AdNews has released a great illustration of critical issues behind the lack of Media Agency transparency and accountability.
- [Which Pitch Ditch?](https://enthdegree.com.au/which-pitch-ditch/) - At a recent industry conference, the Global Head of a Media Agency called for the end of “pitching”. The hashtag #ditchthepitch” was launched amid much fanfare.
- [Royal Caribbean Cruises & Enth Degree](https://enthdegree.com.au/royal-caribbean-cruises-enth-degree/) - Enth Degree has been working closely with Royal Caribbean Cruises, a long term client, over the last few months.
- [COVID-19 Tender Activity](https://enthdegree.com.au/covid-19-tender-activity/) - Enth Degree has run a number of very successful client tenders during COVID-19.
- [One size does not fit all - creative agency remuneration models](https://enthdegree.com.au/one-size-does-not-fit-all-creative-agency-remuneration-models-2/) - The most common and complex frustration of many clients is finding a creative agency remuneration structure that is relevant to campaign volumes, and is transparent and flexible.
- [True or False - Savings can be achieved without the loss of service output.](https://enthdegree.com.au/true-or-false-savings-can-be-achieved-without-the-loss-of-service-output/) - Cost savings are easy to deliver but are often a false economy in the absence of agreed service delivery standards. We call this sentiment “value management”.
- [Do you need a media audit or a media review?](https://enthdegree.com.au/do-you-need-a-media-audit-or-a-media-review/) - Media Audits review the media agency’s invoicing procedures and ensures that invoices emanating from the agency align with those raised by the media.
- [Do you really know how well you are buying media?](https://enthdegree.com.au/do-you-really-know-how-well-you-are-buying-media/) - Google the term “media fragmentation” and you will be faced with more than 10 million results. “Media fragmentation” is probably the most common topic discussed by your media agency.
- [What's the big deal about post campaign reporting?](https://enthdegree.com.au/whats-the-big-deal-about-post-campaign-reporting/) - Media accountability and transparency continues to grow through ever improving measurement systems, yet we find that many media agencies either don’t have the time, or perhaps the inclination, to provide their clients with meaningful and transparent post campaign reporting.
- [Are you getting the most out of your agency remuneration structure?](https://enthdegree.com.au/are-you-getting-the-most-out-of-your-agency-remuneration-structure/) - The most common and complex frustration of a client in the area of marketing value management is finding a relevant remuneration structure for agencies that can work for both the client and the agency.
- [Media Agnostic Planning... Does it still exist?](https://enthdegree.com.au/media-agnostic-planning-does-it-still-exist/) - A few years back, “media agnostic” was a cliché that was vogue for those companies trying to differentiate their Media Agency from a competitive set evaluated on their ability to deliver “the most competitive rate platform”...
- [Media Suspense Management – would you pay money for a product you never received?](https://enthdegree.com.au/media-suspense-management-would-you-pay-money-for-a-product-you-never-received/) - All marketers need to understand the implications of this unacceptable accounting practice and identify how much it is costing.
- [The Rise of the Fixed Fee Model – But at what cost?](https://enthdegree.com.au/the-rise-of-the-fixed-fee-model-but-at-what-cost/) - Everyone wants the hottest model. But what if the hottest isn’t the best for your business?
- [How do you drive innovative Value Management Solutions?](https://enthdegree.com.au/how-do-you-drive-innovative-value-management-solutions/) - Innovative strategic thinking is something you would expect your creative or media agency partner to provide; so the question is have you applied expert strategic thinking to managing your agency portfolio?
- [Promising the world… and delivering an atlas.](https://enthdegree.com.au/promising-the-world-and-delivering-an-atlas/) - In a meeting with a Media Agency CEO recently, I was asked, “what are marketers really looking for from their Media Agencies?”
- [If it sounds too good to be true… Rates versus reality.](https://enthdegree.com.au/if-it-sounds-too-good-to-be-true-rates-versus-reality/) - AdNews recently published an article with the headline “Discounting: Can the pants be pulled back up or are agencies all too exposed?”
- [Why won't agencies sign contracts?](https://enthdegree.com.au/why-wont-agencies-sign-contracts/) - After weeks of negotiations followed by a handshake or email agreement between partners, we are finding lately that some agencies do not want to put pen to paper to formalise the client relationship.
- [Don’t monkey around when it comes to managing agency performance.](https://enthdegree.com.au/dont-monkey-around-when-it-comes-to-managing-agency-performance/) - Performance reviews… Why do marketers implement and adhere to a performance review program for their staff?
- [Are Your Agencies Partners or Suppliers?](https://enthdegree.com.au/are-your-agencies-partners-or-suppliers/) - When asked what differentiates Enth Degree recently, the response required no delay…”unashamedly client focussed”.
- [What hinders fair remuneration?](https://enthdegree.com.au/what-hinders-fair-remuneration/) - “We sourced the best price for you”… “We’ll provide you with a reconciliation of resources used”… “We’re losing money on this”…
- [What Every Marketer Needs To Know About Demand Side Platforms](https://enthdegree.com.au/what-every-marketer-needs-to-know-about-demand-side-platforms/) - DSPs (Demand Side Platforms) are automated booking software systems for the purchase of online ad space/inventory.
- [The Rise of the Production Agency](https://enthdegree.com.au/the-rise-of-the-production-agency/) - Decoupling production is not a new concept in marketing circles.
- [How to turn "red tape" into Best Practice Management](https://enthdegree.com.au/how-to-turn-red-tape-into-best-practice-management/) - How would you define “red tape”?
- [Would you pay money for a product you haven't recieved?](https://enthdegree.com.au/would-you-pay-money-for-a-product-you-havent-recieved/) - All marketers need to understand the implications of this unacceptable accounting practice and identify how much it is costing.
- [Prevention is better than the cure.](https://enthdegree.com.au/prevention-is-better-than-the-cure/) - Recent events have brought to the forefront a raft of unfavourable media practices with significant consequences for both clients and agencies.
- [This is a first … Commercial Networks raise awareness of bigger issues!](https://enthdegree.com.au/this-is-a-first-commercial-networks-raise-awareness-of-bigger-issues/) - An Article in The Australian on 27th April entitled “FTA Networks unite against GroupM” (Darren Davidson) opens with the statement that “The CEOs of the three main commercial networks have launched an unprecedented attack against the biggest buyer of television airtime in the country, warning WPP’s GroupM to stop talking down the free-to-air TV industry or
- [Optus agency roster](https://enthdegree.com.au/optus-agency-roster/) - In 2015 Optus engaged Enth Degree to run a comprehensive agency tender process across all media disciplines.
- [The agency pitch - the last resort?](https://enthdegree.com.au/the-agency-pitch-the-last-resort/) - When advised by a potential client that they want to “review the market” because they are dissatisfied with their Communication Agency’s “_____” (insert here, usually Service/Creative/Cost). We advise that this should be the last resort.
- [Pitching in - how marketers can improve the process](https://enthdegree.com.au/pitching-in-how-marketers-can-improve-the-process/) - A successful pitch is not the sole responsibility of the submitting Agencies. Marketers play a key role in the calibre of Agency output.
- [The media pitch glitch](https://enthdegree.com.au/the-media-pitch-glitch/) - Enth Degree has managed many media pitches over the last few months across a broad range of marketers and product categories.
- [Who’s Zoomin’ Who?](https://enthdegree.com.au/whos-zoomin-who/) - Enth Degree recently spoke to AdNews about remote pitching and provided some tips based on our current market experience.
- [Reaching Out?](https://enthdegree.com.au/reaching-out/) - While the term “reaching out” has infected our vernacular, “reach”, the keystone of communications, appears to be taking a back seat to less meaningful measures, namely “impacts”, “impressions” or “views”.
- [Enth Degree’s 2022 Predictions](https://enthdegree.com.au/enth-degree-2022-predictions/) - 1. Sitting room only – “Tent pole” program audiences continue to decline as FTA television viewers eschew linear television FTA television and associated stakeholders, including the trade media, focus press releases on 000’s of viewers achieved by key properties. What these figures disguise is how few of us are really watching. For example, the Celebrity

## Pages

- [Home](https://enthdegree.com.au/) - We work with marketers to achieve the best possible output from their communication agencies at the most competitive cost. Learn more ⇢ RFP Process Design & Management Learn more Remuneration Benchmarking & Modelling Learn more Service Agreement Analysis & Development Learn more 360˚ Relationship Appraisal Learn more Bespoke Marketing Team Training Learn more Cost Control
- [Contact Us](https://enthdegree.com.au/contact-us/) - Contact Us To make an enquiry with Enth Degree, please fill out the form. Alternately, simply give us a call today. +61 (02) 9976 2000 info@enthdegree.com.au Unit 17, 37 Nicholson St, Balmain East, NSW 2041 For Trade Media Enquiries, contact: Graham Webster, CEO: Mob: +61 418 223 973 Sign up to our newsletter Email Subscribe
- [Who We Work With](https://enthdegree.com.au/who-we-work-with/) - Who We Work With At Enth Degree, we understand the challenges marketers face in getting the most out of their agencies. You deserve exceptional creative output, delivered efficiently and within budget. That’s where we come in. We partner with forward-thinking marketing leaders who are passionate about their brands and achieving results. We become an extension
- [About Us](https://enthdegree.com.au/about-us/) - Who We Are We Are A Partner To Marketers With The Objective To Achieve The Best Possible Output From Their Communications Agencies At The Best Competitive Price. We are specialists in agency value management and communications integration across all disciplines in the communications process. We are an independent marketing management consultancy. Our marketing consulting services
- [RFP Process Design & Management](https://enthdegree.com.au/what-we-do/rfp-process-design-management/) - What We Do RFP Process Design & Management Tailoring a communications agency tender process. Experience tells us that there will be many variables specific to your business situation that needs to be accommodated within any agency tender / pitch process. Enth Degree undertake an environmental analysis and establish the baseline data required for any tender/pitch
- [What We Do](https://enthdegree.com.au/what-we-do/) - What We Do We elevate the quality of your marketing supplier relationships using our expertise in marketing, media, digital, accounting, law, and relationship management. RFP Process Design & Management Tailoring a communications agency tender process. Learn more Remuneration Benchmarking & Modelling Maximum value and efficiency from the right model/level/resource mix. Learn more Service Agreement Analysis
- [News & Insights](https://enthdegree.com.au/news/) - News & Insights In today’s ever-changing marketing landscape, staying ahead of the curve is crucial. At Enth Degree, we’re passionate about sharing the latest industry trends, best practices, and insightful thought leadership to empower your marketing success. A Great Buy Will Never Compensate for a Poor Media Strategy June 16, 2026 The media industry rightly
- [Strategic Marketing Counsel](https://enthdegree.com.au/what-we-do/strategic-marketing-counsel/) - What We Do Strategic Marketing Counsel Bridging knowledge for marketing and procurement professionals. The term ‘Strategic Marketing Counsel’ can mean different things to different people. At Enth Degree, we use this term to describe a service in which we supply highly specialised expertise to marketing and procurement professionals.This consulting service is provided to highly experienced
- [Service Agreement Analysis & Development](https://enthdegree.com.au/what-we-do/service-agreement-analysis-development/) - What We Do Service Agreement Analysis & Development The guidelines for engagement. A fundamental part of business relationships, Service Level Agreements (SLA) ensure clarity and mutual understanding of contract details across all parties.The SLA allows for transparency and accountability though the clear delineation of scope and the servicing framework. Looking beyond the SLA as a
- [Remuneration Benchmarking & Modelling](https://enthdegree.com.au/what-we-do/remuneration-benchmarking-modelling/) - What We Do Remuneration Benchmarking & Modelling Maximum value and efficiency from the right model/level/resource mix. Underpinning any successful marketing initiative is the right remuneration model for your marketing requirements. Does your model consider your specific marketing requirements and scope of work? Is it scalable if your needs change? Does it incorporate data from the
- [Integrated Communications Architecture](https://enthdegree.com.au/what-we-do/integrated-communications-architecture/) - What We Do Integrated Communications Architecture Is your communications agency roster structured to work effectively? Are you frustrated by duplication of resources across your agency roster (both at the agency and client side)? Is there confusion around role accountability without clear agency processes? Do you encounter a greater level of leadership by other agency partners
- [Media Rate & Value Reviews](https://enthdegree.com.au/what-we-do/media-rate-value-reviews/) - What We Do Media Rate & Value Reviews Generate greater return from your media budget. We believe efficiency and economy can be generated throughout all stages of the media process. Our media evaluation process extends beyond media rate benchmarking. Media benchmarks are equally applicable to an evaluation of the marketing media strategy process.In our experience,
- [Cost Control & Compliance Auditing](https://enthdegree.com.au/what-we-do/cost-control-compliance-auditing/) - What We Do Cost Control & Compliance Auditing Ignorance is not bliss. Advertising cost compliance auditing is sometimes mistakenly considered to be:Inconsequential, given the apparent minor costs in dispute by individual invoice, andUnimportant, given there are more compelling projects underway, often concurrently. However we believe accountability remains critical. By engaging an industry experienced third party, our
- [Bespoke Marketing Team Training](https://enthdegree.com.au/what-we-do/bespoke-marketing-team-training/) - What We Do Bespoke Marketing Team Training Tap into specialist knowledge. Enth Degree’s work with marketers (across all areas of our services) is, by and large, an eye opening experience for our clients. Even with experienced marketing teams, they realise that knowledge gaps exist when it comes to managing agency value.As a result, we are
- [360˚ Relationship Appraisal](https://enthdegree.com.au/what-we-do/360˚-relationship-appraisal/) - What We Do 360˚ Relationship Appraisal Agency Relationship Management – Prevention is better than cure. How does any relationship work? With open and honest communication.Enth Degree Service Diagnostic © is Agency Communications Evaluation software dedicated to generating continuous improvement – and therefore value. It’s not simply a generic communication survey with a resulting score card

## Categories

- [News & Insights](https://enthdegree.com.au/category/news-insights/)

## Tags

- [agency process](https://enthdegree.com.au/tag/agency-process/)
- [marketing budgets](https://enthdegree.com.au/tag/marketing-budgets/)
- [procurement](https://enthdegree.com.au/tag/procurement/)
- [red tape](https://enthdegree.com.au/tag/red-tape/)
- [Media Negotiation](https://enthdegree.com.au/tag/media-negotiation/)
- [Programmatic Buying](https://enthdegree.com.au/tag/programmatic-buying/)
- [TV Networks](https://enthdegree.com.au/tag/tv-networks/)