AdNews recently published an article with the headline “Discounting: Can the pants be pulled back up or are agencies all too exposed?” The article concerned a media agency who supposedly offered an “unheard of” discount of 92% on television rates in order to win a recent pitch. While of course the size of the discount cannot be believed, the rumour could be simply explained as one of two things: Just that, a rumour. Perhaps the discount was 62%, and has been inflated by the oldest of social media….word of mouth. More likely however, is that the heavily discounted airtime was actually negotiated “agency bonus airtime” that the pitching … Continue reading If it sounds too good to be true… Rates versus reality.