Innovative strategic thinking is something you would expect your creative or media agency partner to provide; so the question is have you applied expert strategic thinking to managing your agency portfolio? The ability to apply advanced and experienced thinking to agency remuneration and management can deliver a fundamental change in marketing behaviour both on the client AND agency side to drive effective and efficient marketing campaigns and relationships. What is it? Application of experienced insights (national and international), benchmarks and interpretation by industry practitioners to develop forward thinking initiatives for agency remuneration and process management. With the growing focus on digital media and its many related challenges, we … Continue reading How do you drive innovative Value Management Solutions?