Media Audits review the media agency’s invoicing procedures and ensures that invoices emanating from the agency align with those raised by the media. Let’s briefly consider why an audit is necessary: 1. It allows an assessment of rates charged versus rate agreements to ensure they align. I.e. that the rate invoices reflect the negotiated client volume discounts and concessions. 2. It ensures that rates charged by the media are not loaded by the media agency and that credits (or debits) for rate adjustments are passed on to the client in full. 3. It facilitates an investigation into whether suspense (or holding) accounts have been established or not. (These … Continue reading Do you need a media audit or a media review?