Cost savings are easy to deliver but are often a false economy in the absence of agreed service delivery standards. We call this sentiment “value management”. It underpins the work undertaken for all of our clients. Be it agency pitches, contract renewals, cost negotiations or media performance reviews, consistent due diligence must be applied to ensure savings generated on behalf of clients are protected through performance accountability. We’ve got a common objective with our clients. The objective is to ensure that the best possible performance output is received for the fairest possible price. This applies for all communication supplier types. There are several tools to enable this:
The most common and complex frustration of many clients is finding a creative agency remuneration structure that is relevant to campaign volumes, and is transparent and flexible. It’s an area of marketing value management that we’ve worked hard to master. We are privy to a wide range of remuneration models; from the old school system of paying an agency a percentage based “service fee”, to fixed fee services, plus the Enth Degree proprietary models focusing on quantifiable outputs. The point is that there will never be a definitive “best” model because each client’s requirements differ.