Enth Degree’s 2022 Predictions
1. Sitting room only – “Tent pole” program audiences continue to decline as FTA television viewers eschew linear television FTA television and associated stakeholders, including the trade media, focus press releases on 000’s of viewers achieved by key properties. What these figures disguise is how few of us are really watching. For example, the Celebrity MasterChef final attracted just 700,000 metropolitan viewers. Sounds big? This figure represents just 3.9% of television viewers. Even amongst a more focused target of 25-39 year viewers, the TARP achievement figure is just 3.2% (135,000). The Big Brother VIP final attracted an average of 298,000 viewers, or 1.8% of total viewers. For 18-39…