Enth Degree’s 2022 Predictions
1. Sitting room only – “Tent pole” program audiences continue to decline as FTA television viewers eschew linear television FTA television and associated stakeholders, including the trade media, focus press releases on 000’s of viewers achieved by key properties. What these figures disguise is how few of us are really watching. For example, the Celebrity […]
Reaching Out?
While the term “reaching out” has infected our vernacular, “reach”, the keystone of communications, appears to be taking a back seat to less meaningful measures, namely “impacts”, “impressions” or “views”.
COVID-19 Tender Activity
Enth Degree has run a number of very successful client tenders during COVID-19.
Who’s Zoomin’ Who?
Enth Degree recently spoke to AdNews about remote pitching and provided some tips based on our current market experience.
Which Pitch Ditch?
At a recent industry conference, the Global Head of a Media Agency called for the end of “pitching”. The hashtag #ditchthepitch” was launched amid much fanfare.
The media pitch glitch
Enth Degree has managed many media pitches over the last few months across a broad range of marketers and product categories.
Pitching in – how marketers can improve the process
A successful pitch is not the sole responsibility of the submitting Agencies. Marketers play a key role in the calibre of Agency output.
The agency pitch – the last resort?
When advised by a potential client that they want to “review the market” because they are dissatisfied with their Communication Agency’s “_____” (insert here, usually Service/Creative/Cost).
We advise that this should be the last resort.
Optus agency roster
In 2015 Optus engaged Enth Degree to run a comprehensive agency tender process across all media disciplines.
This is a first … Commercial Networks raise awareness of bigger issues!
An Article in The Australian on 27th April entitled “FTA Networks unite against GroupM” (Darren Davidson) opens with the statement that “The CEOs of the three main commercial networks have launched an unprecedented attack against the biggest buyer of television airtime in the country, warning WPP’s GroupM to stop talking down the free-to-air TV industry or […]
