Don’t monkey around when it comes to managing agency performance.
Performance reviews… Why do marketers implement and adhere to a performance review program for their staff? Obviously because it allows staff and managers to re-group, and ensure they’re on the right track in terms of KPI’s, marketing goals, and ultimately the business plan. Given the meaningfulness of such reviews, why is it that some marketers don’t see the inherent need to apply a similar review program with their marketing suppliers?